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Trade Reality Check

What does a “free quote” really cost?

A quote might be free for the customer, but it still has a cost to your business once you include the site visit, travel and time spent writing it up. Put in your own numbers to see what each quote really costs before you’ve won the job.

Travel + time with the customer, in minutes
minutes

Your reality check

£48

is what one “free” quote costs your business in time and travel.

For every job you win, you spend about £97 quoting the jobs you don't win.Based on your 1-in-3 win rate.
£725of business time and travel spent quoting each month
16h 15mof your month goes into quote visits and write-ups
“Free” to the customer doesn’t mean free to your business.

These figures include the value you put on your own working time — they aren't all cash costs.

A free tool from SmartTradie

How the calculator works

It values the time you spend travelling to, looking at and writing up quotes using the hourly figure you enter, then adds any direct travel or parking cost. Your win rate is used to show how much quoting time and travel sits behind each job you actually win.

Why it is worth knowing

Free quoting can still be the right way to win work. This simply helps you see how much time and cost is tied up in the process, so you can make better decisions about which enquiries are worth visiting and how quickly you get quotes sent.

This is a simple business sense-check using your own figures, not accounting or tax advice.

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